The Data Source Blog

Helping Our Clients Stay Competitive in a Data Driven World

Daniel Triana
April 12, 2022

Here at TDS, we elevate the discussion of data-driven marketing by bringing in additional factors that allow successful companies to capitalize on the powerful relationship between data and marketing.

Data is the new oil. Data drives every step of the digital marketing process, from strategy planning and measurement to content production and customer experience. Organizations that successfully harness data to make informed decisions are in a better position to attract, retain, and monetize customers across all channels.

As the world becomes increasingly data-driven, it's hard to imagine that companies could have missed the boat on the power of analysis. In fact, over 80% of big data professionals report that their organizations use big data for marketing purposes, including identifying customer needs and targeting appeals for specific audiences.

Here at TDS, we elevate the discussion of data-driven marketing by bringing in additional factors that allow successful companies to capitalize on the powerful relationship between data and marketing. These factors include:

Data Quality – Data quality refers to the conditions under which a particular piece of data is acquired, stored, and manipulated by businesses. When poor data quality is one of the key reasons for missing out on actionable insights from big data, it's always time for a shift in strategy. At TDS, we help companies enhance their data quality through data governance and data stewardship.

Data Stewardship – What is the difference between analytics and big data? Analytics involves extracting data from existing systems to drive decisions in the marketing channel. Big data is based on technology-driven innovation and deals with the volume, variety, velocity, and veracity of information to produce results more efficiently. At TDS, we help businesses harness big data for marketing by monitoring business intelligence KPIs, a process that drives accurate decision-making.

Artificial intelligence - When it comes to artificial intelligence (AI), the technology is making waves in every industry, with recent reports showing an AI budget increase of 87% for 2018. AI has been a major topic of discussion at TDS meetings lately, and there are clear applications for marketing organizations. At TDS, we grow businesses while reducing ad spend by an average of 34%. With the assistance of artificial intelligence, we launch marketing campaigns with a comprehensive strategy that maximizes conversions across all social media platforms, all while focusing on minimizing all costs associated with customer acquisition. This is done by utilizing a proprietary algorithm that increases clickthrough rates by more than 10% while decreasing bounce rates by 84%.

This is all possible because of our proprietary predictive technology that constantly evaluates performance and aligns itself to maximize every dollar spent on marketing.

Some of our clients include:

1) Reuters, global provider of news, information, and technology solutions. 

2) Money Super Market, a British price comparison website-based business specializing in financial services. The website enables consumers to compare prices on a range of products, including energy car insurance, home insurance, travel insurance, mortgages, credit cards and loans.

3) Vodafone, a British telecom company. The UK-based telecoms operator provides mobile and broadband services. By number of customers, Vodafone is one of the largest telecommunications in the world, with over 400 million connections and customers across 26 countries

4) Agusta Ventures, a business that reduces financial risk by funding claimants in litigation and disputes around the world. Globally networked from three major offices in in London, Sydney and Toronto

In review, TDS is a proven leader in maximizing the yield from the data-driven marketing world. We provide our clients with a complete holistic solution that helps them to remain competitive throughout their market lifecycle. For more information on how TDS can help your business grow, email us today at info@thedatasource.co.uk.

Disrupting every industry,

Making every industry better,

Follow TDS on Twitter: @TheDataSourceUK

Follow TDS on LinkedIn: https://www.linkedin.com/company/the-data-source/.

Blog

Helping Our Clients Stay Competitive in a Data Driven World

Here at TDS, we elevate the discussion of data-driven marketing by bringing in additional factors that allow successful companies to capitalize on the powerful relationship between data and marketing.

The Data Source
Julian Galluzzo
Profile
July 28, 2021
-
6
min read

Data is the new oil. Data drives every step of the digital marketing process, from strategy planning and measurement to content production and customer experience. Organizations that successfully harness data to make informed decisions are in a better position to attract, retain, and monetize customers across all channels.

As the world becomes increasingly data-driven, it's hard to imagine that companies could have missed the boat on the power of analysis. In fact, over 80% of big data professionals report that their organizations use big data for marketing purposes, including identifying customer needs and targeting appeals for specific audiences.

Here at TDS, we elevate the discussion of data-driven marketing by bringing in additional factors that allow successful companies to capitalize on the powerful relationship between data and marketing. These factors include:

Data Quality – Data quality refers to the conditions under which a particular piece of data is acquired, stored, and manipulated by businesses. When poor data quality is one of the key reasons for missing out on actionable insights from big data, it's always time for a shift in strategy. At TDS, we help companies enhance their data quality through data governance and data stewardship.

Data Stewardship – What is the difference between analytics and big data? Analytics involves extracting data from existing systems to drive decisions in the marketing channel. Big data is based on technology-driven innovation and deals with the volume, variety, velocity, and veracity of information to produce results more efficiently. At TDS, we help businesses harness big data for marketing by monitoring business intelligence KPIs, a process that drives accurate decision-making.

Artificial intelligence - When it comes to artificial intelligence (AI), the technology is making waves in every industry, with recent reports showing an AI budget increase of 87% for 2018. AI has been a major topic of discussion at TDS meetings lately, and there are clear applications for marketing organizations. At TDS, we grow businesses while reducing ad spend by an average of 34%. With the assistance of artificial intelligence, we launch marketing campaigns with a comprehensive strategy that maximizes conversions across all social media platforms, all while focusing on minimizing all costs associated with customer acquisition. This is done by utilizing a proprietary algorithm that increases clickthrough rates by more than 10% while decreasing bounce rates by 84%.

This is all possible because of our proprietary predictive technology that constantly evaluates performance and aligns itself to maximize every dollar spent on marketing.

Some of our clients include:

1) Reuters, global provider of news, information, and technology solutions. 

2) Money Super Market, a British price comparison website-based business specializing in financial services. The website enables consumers to compare prices on a range of products, including energy car insurance, home insurance, travel insurance, mortgages, credit cards and loans.

3) Vodafone, a British telecom company. The UK-based telecoms operator provides mobile and broadband services. By number of customers, Vodafone is one of the largest telecommunications in the world, with over 400 million connections and customers across 26 countries

4) Agusta Ventures, a business that reduces financial risk by funding claimants in litigation and disputes around the world. Globally networked from three major offices in in London, Sydney and Toronto

In review, TDS is a proven leader in maximizing the yield from the data-driven marketing world. We provide our clients with a complete holistic solution that helps them to remain competitive throughout their market lifecycle. For more information on how TDS can help your business grow, email us today at info@thedatasource.co.uk.

Disrupting every industry,

Making every industry better,

Follow TDS on Twitter: @TheDataSourceUK

Follow TDS on LinkedIn: https://www.linkedin.com/company/the-data-source/.

The Data Source
Do you need an expert to help with Webflow?
Yes please!